Our Values


At ASM, we’re building a global rare earths and critical minerals business to provide the high-tech metals needed to solve the challenges of today and the future. To deliver on our purpose, we require ‘one team’ guided by shared values.

Our values serve as a compass for our decision making and create a foundation for how we interact with one another and all our stakeholders. With this common ground guiding our behaviours, we will achieve our goals more effectively.

They are more than just words; they are the principles that define us, and we are proud to stand by them.

Care

  • We act with care and respect.
  • We safeguard the wellbeing of each other and the communities we operate in.
  • We listen and respond with compassion.
  • We do our part for a more sustainable future.
Two people in hats examine plants in a field; one holds a tablet and stylus while the other holds a small plant sample.

Integrity

  • We do what we say we are going to do.
  • We act honestly, fairly and ethically.
  • We are trustworthy.
  • We hold each other accountable on our commitments and speak up on our mistakes.
A woman in a green blazer speaks into a microphone while seated on stage next to a man in a suit, with a geometric blue background behind them.

Excellence

  • We have the courage to pursue new ways of doing things.
  • We foster simplicity and creativity to stay competitive.
  • We explore ideas for a low cost and low carbon future.
  • We strive for continuous improvement.
A thin, irregularly shaped metallic sheet is held by tweezers against a dark background.

Team

  • We are inspired by our common purpose.
  • We work together and back each other.
  • We create a culture of belonging and collaboration.
  • We reflect on our learnings and celebrate our wins.
Four workers in safety vests and helmets stand together indoors, discussing documents in an industrial facility.